Brooklyn Beckham, 27, son of football legend David Beckham and fashion icon Victoria Beckham, has openly revealed that he has not worked a traditional job in five years. Instead, he has been fully focused on developing his hot sauce brand, Cloud23, which he launched in 2024.
The young entrepreneur shared these details during a recent event, providing a rare insight into his career path and lifestyle choices.
Turning Passion Into Business
Brooklyn explained that his journey started when he and his wife, Nicola Peltz, began experimenting with hot sauce recipes at home. “Four years ago I was trying to work out what I wanted to do with my life, what I wanted to do for work,” he said.
This casual experimentation led to the creation of Cloud23, a premium organic hot sauce brand now available in stores such as Whole Foods, Erewhon, Amazon, and Planet Organic. The brand currently offers two flavours: hot habanero and sweet jalapeño, each priced at £15.
Obsessive Entrepreneurial Drive
Although Brooklyn has stepped away from traditional employment, he remains deeply involved in the business operations. “I’m always calling the CEO on Sunday at 10pm with a crazy idea,” he joked. “I can come across as annoying sometimes.”
This hands-on approach highlights his determination to make Cloud23 a success, marking a shift from his previous careers as a photographer and model.
Life In The Spotlight
Brooklyn’s career has not been without challenges. Known for moments of public scrutiny, including his costly YouTube cooking productions and candid family revelations, he continues to attract attention beyond his business ventures.
His net worth is estimated at around £7 million, which is modest compared to the vast fortunes of his famous parents. Nevertheless, his success with Cloud23 indicates he is forging his own path.
Branding And Legacy
The name Cloud23 is a nod to the jersey number David Beckham wore while playing for Real Madrid, despite Brooklyn’s statements about distancing himself from his father’s celebrity status.
Whether the use of the Beckham name is intentional or coincidental, the brand is gaining recognition in high-end food markets across both the UK and the US.
Originally published by UKNIP.
