Brighton’s Seafront Set for £65 Million Leisure Overhaul
Brighton and Hove are about to get a dazzling new sports and leisure complex with a whopping £65 million makeover. The tired old King Alfred Leisure Centre will be torn down and replaced by a cutting-edge facility designed to thrill residents and tourists alike.
Sea Views and Family Fun Take Centre Stage
The plans promise jaw-dropping sea views from the swimming pools, gym, and café. But it’s not just about the scenery: the new centre will boast a vast fitness suite, a splash-friendly leisure water area, and a dedicated family entertainment zone. Improved landscaping will better connect the site to the beach and nearby neighbourhood.
- Modern, accessible, and eco-friendly design
- Underground car park for easy parking
- Enhanced accessibility throughout the building
Local Voices Shape the Future of King Alfred
Brighton councillor Alan Robins, responsible for sports and recreation, said the final designs reflect community feedback from earlier consultations. He called the plans a “deliverable scheme” ready to transform Brighton’s iconic seafront.
“The centre has played an important role in the city for many years, and we urge residents to have their say during the planning consultation.” — Cllr Alan Robins
The new centre will keep the current King Alfred Leisure Centre open until it’s ready. Residents, businesses, and community groups have at least four weeks to review the proposals and share their views via the council’s planning register.
Construction Stalls Over Protected Sparrows
Preparations are already underway, with early planting to replace lost greenery before building starts. However, work hit a temporary pause after ecologists found sparrows nesting on site—an endangered species protected by law.
The council reassured locals that all preparatory work is covered by permitted development rights and doesn’t require planning permission.
What’s Next? Plans, Funding & Timelines
After the public consultation ends, the council’s planning committee will decide whether to approve the project. If given the go-ahead, construction could begin later this year, with the new centre expected to open by 2028.
The £65 million revamp is backed by government grants, council borrowing, and proceeds from selling part of the site for housing. Officials expect the modern leisure hub to generate income to cover running costs and secure its long-term future.
The project is being delivered by Alliance Leisure through the UK Leisure Framework, alongside construction firm Willmott Dixon, architects GT3, and specialist consultants.
