Blaze Breaks Out at Eat More Plaza in East Ham
A massive fire erupted at Eat More Plaza on High Street North, East Ham (E6) on the evening of Thursday, 29 May 2025. The London Fire Brigade (LFB) launched a huge response, sending 10 fire engines to battle the flames.
Major Incident Declared as Fire Rages
Emergency services were alerted just before 8pm. The fire quickly spread across multiple commercial units in the plaza, forcing a swift evacuation of local residents and businesses. London Fire Brigade declared it a Major Incident, with specialist crews brought in from surrounding boroughs.
Station Commander Darren McTernan, at the scene, said: “Crews are working hard to bring this fire under control. High Street North will remain closed while the incident is ongoing. Please avoid the area and keep windows and doors closed due to large amounts of smoke.”
Emergency Response Efforts in Full Swing
- 10 fire engines tackling the blaze
- Firefighters wearing breathing apparatus on the frontline
- Thermal imaging and high-pressure hoses in action
- Traffic diverted around Ron Leighton Way
- London Ambulance Service on standby; no injuries reported so far
Public Urged to Stay Clear
Due to heavy smoke and emergency vehicle congestion, locals are urged to avoid the area entirely. Authorities advise keeping windows and doors shut to protect against the smoke.
What We Know So Far
- Time of fire: 7.55pm, Thursday 29 May
- Location: Eat More Plaza, High Street North, East Ham
- Response: Ten fire engines plus specialist units
- Public Warning: Stay clear; keep windows and doors closed due to smoke
The London Fire Brigade is working tirelessly to contain the fire and evaluate the structural safety of the plaza. Investigations into the cause will start once the scene is safe.
This is a developing story. Stay tuned for updates as more information comes in.
